Rumor propagation in online-offline networks with different risk appetites and different linkage mechanisms

Authors

Ning MaFollow
Qianqian Li, Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, ChinaSchool of Public Policy and Management, University of Chinese Academy of Sciences, Beijing 100049, ChinaFollow
Yijun Liu, Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, ChinaSchool of Public Policy and Management, University of Chinese Academy of Sciences, Beijing 100049, ChinaFollow

Document Type

Research-Article

Author

Ning Ma, Mingzhu Wang, Qianqian Li, Yijun Liu

Journal Name

Procedia Computer Science

Keywords

Linkage Mechanism, Online-offline Network, Risk Appetites, Rumor Propagation, Behavioral Research, Online Systems, Risk Analysis, Information Spreading, Linkage Mechanism, Network Models, Offline, Offline Networks, Online-offline Network, Risk Appetite, Rumor Propagation, Rumors Spreading, Spreading Efficiency, Risk Perception

Abstract

To further understand the spreading process and degree of influence of rumor information, an online-offline linkage network model was established in this paper, in which the distributions of populations with different risk appetites and the linkage mechanisms of online-offline networks were comprehensively considered. Then, the rumor spreading pro-cess was simulated and analyzed by examining a specific case. A comparison of the rumor spreading processes under multiple scenarios, including different risk appetites and different linkage mechanisms, revealed the following: (1) The spreading efficiency of rumor information and the scope of influence are greatly improved by online-offline linkage spreading, in which the online network has become the main "battlefield"for spreading rumor information; (2) people varying in risk appetites influence the spreading of rumor information differently. In the case of many people with strong risk appetites, rumor information presents a "sharp increase and sharp decline", but when there are many risk-averse people rumor information manifests a "slow rise and slow decline"; and (3) the influence of rumor spreading varies by risk linkage mechanism. In the case of complete online-offline synchronization, the scope of influence of rumor information spreading is large. To control the further spread and diffusion of rumor in-formation, efforts should be made to further strengthen online information spreading supervi-sion, enhance the ability of the public to discriminate information, and reduce the influence of groups with varying risk appetites. © 2025 Elsevier B.V., All rights reserved.

https://doi.org/10.1016/j.procs.2025.08.065

Recommended Citation

Ma, Ning; Li, Qianqian; and Liu, Yijun (2025) "Rumor propagation in online-offline networks with different risk appetites and different linkage mechanisms," Double Helix Methodology: Vol. 6: Iss. 9, Article 11.
Available at: https://diis-mips.researchcommons.org/helix-content/vol6/iss9/11